NSW Eye Surgeons Website Redesign

Website Plan

Central Sydney Eye Surgeons consists of experienced ophthalmologists who are supported by a team of orthoptists and medical administrators, they offer comprehensive diagnosis and management of all eye conditions using state-of-the-art diagnostic equipment. Their practice is located in Newtown, NSW.

The target patients are both men and women, typically ranging from 40’s to over age 70 but the core of their patients are ethnically diverse and specifically Chinese.

The focus of the new ophthalmic surgery website is to improve the practice’s online visibility and help support patients.

Website Design

The website should be fully mobile responsive, with an uncluttered layout, and a fresh, contemporary, warm, clean, professional feel.

The website needs to to support the patient's’ sense that Central Sydney Eye Surgery and their team are the right choice professionally as well as showing a caring, safe and local service solution.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.