Medical Website SEO

What is SEO?

Medical Website SEO involves creating a website that is found by the search engines for specific search terms.

SEO Drivers

Optimising a website involves:

• Technical  - load speed, site errors, mobile compliance, usability etc
• Content - information structure, navigation, keyword relevance, scope, scale, etc
• Behaviour - bounce rates, linger time, other metrics, etc
• External Links - authority references, citations, backlinks, posts, credibility and reputation, etc

SEO Approach

Our approach is on generating traffic and authority by  focusing on relevant long tail keywords by answering a target patient's most important questions and concerns.

By addressing patients' clinical and non-clinical questions, a doctor's website over time will be rewarded with an improved rank and traffic.

SEO Expectations

SEO does not happen overnight but it does happen. A new website's visibility depend on several factors like:

• your practice name,
• your domain,
• how many service providers are on your website,
• competitors and more.
  

After Week One

• begin to appear in SERPS (search engine results pages),
• start to rank for your practice name or doctors' name, and
• start to rank on some keywords with geographic extensions.
  

After Month One

• rank strongly for your practice name or doctors' name,
• appear in SERPS (search engine results pages) for some keywords,
• see traffic and ranking improvements across a broad range of keywords.
  

After Month Three

Your website should be ranking in the top three Search Engine Results Pages (SERPS) for a name search and some local geographic tagged service keyword searches (eg: Gastroscopy Maroochydore)