Medical Marketing Agency

Practice Promotion

What is Medical Marketing for Doctors?

Medical marketing for doctors starts with your website, but this foundation element is only one facet of a coordinated and effective medical marketing plan.

Being found online and generating new patient enquiry is a common outcome of medical marketing plan. This page covers how other strategies such as: Advanced SEO, Google Ads, Content Marketing, Email Marketing and Video Marketing

Can all mesh with each other and your website to build a more effective marketing mix and help meet you marketing plans objectives.

Medical Marketing covers the strategies and tactics to achieve various objectives around growing your practice. These activities can be both online and offline. Preparing an effective plan and executing the strategic mix requires; experience, measurement and ongoing analysis.

3 Key Elements of a Medical Marketing Plan

The first step is to understand three elements:

Marketing Objectives Definition

With every project it is important to have a clear outcome, objective or purpose. We engage the client to clarify 'what' the core outcomes are for each project.

Defining a clear purpose and objective for your practice in 25 words or less.

Target Audience 

Define target audience attributes and socio-graphics, including their needs, emotions, pain points, and concerns, (Patient Type, Condition, Age Gender, Problems & Fears, Location and Wants & Aspirations) Build one or several target persona.

Describe your practice's target market or ideal customer in 25 words or less. This makes it easier to frame and filter your core message and content parameters including the who, what, how and why of your content and test potential content topics and channels.

Competitive Advantage

List 5 factors that are your main point of difference in the market paying special attending to the benefits they offer to your target audience. Where possible they should be unique and be reinforced with evidence. These Competitive Benefits can be in the form of:
Skill & Experience, Knowledge & Training, Convenience, Solutions and Treatments, Technology, Patient Care Metrics, and Team and Culture

Practice Marketing Strategies

It is important to define your practice's "new patient funnel". This involves broad statements about HOW you will achieve your practice objectives. They are commonly broken down to five strategies:

• Capture Strategy - What are the main ways your practice attracts prospective patients? Website, SEO, Google Ads etc
• Nurture Strategy - What are the main ways your practice nurtures your prospective patients? (educate patients about who you are, what are your advantages and benefits, …) eg Email, Content Marketing etc
• Conversion Strategy - What are the main ways your practice converts enquiries into new patients? On their journey what is the next thing that wants to happen eg Email, Reputation Marketing, etc
• Optimisation Strategy - What are the main ways you increase sales with current clients? eg Email, Content Marketing Events etc
• Reactivation Strategy - What are the main ways you reactivate past clients? eg Email, Content Marketing etc