Facebook Adwords for Doctors

In an increasingly competitive environment a well managed website is sometimes not enough. Facebook Ads can be a measurable marketing strategy for specific patient targeting.

A white i in a circle on a blue background.

Facebook Ads Fees

Google Ads campaigns are subject to various elements and analysis.

Service	Set Up (inc GST)	Fees
Facebook Ads Campaign	$550 (non-refund)	-
Facebook Ad Spend	minimum	$11 per day
Campaign Mgmt Fee	-	$165 per month

Established campaigns typically require a minimum engagement period of six months.

FACEBOOK ADS ENQUIRY

About Facebook Ads for Doctors

Facebook ads can offer more “likes” to your page, increasing your social audience and network of people interested in your services.

Facebook Ads can be an effective way to build a targeted audience and display your posts, content, offers and expertese quickly.

Facebook also offers PPC ads targeting specific gender, ages, locations, and areas of interest that will go directly to your website.

You have full control of the

budget,
target audience,
keywords and
even the ability to pause the campaign.

Not only do you get quick results, you only pay for clicks on your ad.

A person is holding a tablet with the word like on it.

Facebook Ads Benefits

Facebook Lead Ads

This type of Facebook Ad you can run for your practice. What is unique about this type of Ads is you keep people within Facebook and if successful you will collect a name and email address.

Then the benefit of this is you don’t need a landing page or a dedicated opt-in form. All you need is a great offer. Plus, generally these Ads are cheaper than other forms.

Facebook Remarketing

This automates front of mind advertising - When patients come to your website, 90% of them will leave without taking action. But this doesn't mean that they're not interested, it just means you need to catch them at the right time.

You can now do that by creating Facebook Remarketing Ads. This is something you must have in place on your website to stay connected with your leads.

What Can You Achieve

It is increasingly difficult to rely only on word of mouth referrals and basic website optimisation (SEO). Being seen by your target audience is important for many surgeons and healthcare professionals.

There are several benefits of adding Facebook Ads to your practice marketing strategy mix. These benefits can be summarised as follows:

Patient Reach - Facebook users can be very effective at targeting your ideal patient type, this allows you to focus on your key audience
Service Focus - Using segmentation you can tailor your ad and message to prospective patients using key demographic profiles
Prospect Engagement - Visual content and messaging can triggered your chosen outcomes.
Measurable - Facebook offers key metrics to continuously improve a campaign through engagement insights,
Immediate Results - no waiting like SEO that can take months to take effect.
Start Small - Limit exposure with a small defined budget to test the efficacy

Facebook Ad Method

Our digital marketing experts will manage your campaign from start to finish. Our service includes:

Campaign Setup
Defining Objectives,
Researching Keywords,
Account setup,

Creating Landing Pages
Integrating Visitor Conversions,
Measuring Results.
Analysing Strategy Improvement

Starting Small

Starting a Facebook Ad campaign does not need to be difficult. While there can be a range of approaches to consider most practices start small and as they become more confident of the value their campaigns tend to grow.

We make it easy by taking care of all the time-consuming setup and analytical tasks. We also deliver detailed reporting that clearly shows measurable results and enables continuous improvement.

Ongoing Improvement of Google Ads Campaigns

Once a campaign is started there are basic and advanced elements that can improve the efficacy of a campaign. Campaign types include

Facebook Ads Optimising

From the beginning we setup and maintain your campaign. As the campaign metrics unfold we use the Facebook analytics to continuously improve the Ads performance and your return on advertising spend.