Breast Radiologist Website Redesign

Website Plan

Breast Imaging Victoria is an accredited radiology practice providing a specialised breast imaging service. They are located at the ground floor of the Epworth Cliveden private hospital in East Melbourne.

The target patients are overwhelmingly female and obviously, arrive at the website and rooms with a heightened level of anxiety. 

The purpose of the new breast radiologist website design is position the practice and radiologist and on supporting patients.

Website Design

The website needs to offer compassion, a reinforcing message and a clear path.

The website needs to be mobile responsive with a fresh, contemporary, clean, professional, and friendly feel.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.