Video Marketing for Doctors

What is Video Marketing for Doctors?

Video marketing for medical practices is simply a subset of Content Marketing that uses videos to help patients:

with answers ti their questions,
understand your service,
promoting something interesting, and
much more

As part of your marketing mix, it can powerfully and quickly engage your audience.

Effective videos are the most engaging form of online content. It's been said that an image is worth a thousand words. For video, multiply that by another thousand.

Video marketing is growing in popularity across many content channels including; YouTube, TikTok, Google Search, Facebook, Twitter, Instagram, , Pinterest, Snapchat, LinkedIn and others

Why Consider Video Marketing for your Practice?

Here are some reasons:

People Rather Watch Than Read - About 50% of all patients will watch and understanding a video about your service before proceeding (Google)
Better Engagement - Stand out more with video marketing is certainly an effective tool for doctors as practices who use marketing videos grow faster.
Personalised - Provide a more personable way to engage with your audience
Conversion - Landing page videos increase conversion rates by up to 80%. (Unbounce)
Retention - Viewers retain 95% of a message when they watch it in a video (Insivia)
Completeness - Any online marketing would be incomplete without some video marketing.
Content Longevity - Stay visible longer on social feeds
Traffic - Rank higher in search

Video Marketing is not a trivial marketing undertaking but a good video can deliver an excellent return on investment.

Video marketing for medical practices is simply a subset of Content Marketing that uses videos to help patients:

How to Make a Video?

Video marketing for doctors is not as complicated or expensive as you might think. If you are reading this page with a smartphone, you already have a video recorder in your hand.

Easy Video Creation

Watch the how to create a video for your practice website

QUESTIONS? BOOK FREE VIDEO CONSULT

Video Marketing Plan

Video marketing for doctors is not as complicated or expensive as you might think. If you are reading this page with a smartphone, you already have a video recorder in your hand.

Like any marketing strategy it is best to start with the 3 Key Planning Elements

Outcome
Audience
Benefits

But we would also add:

Research
Schedule
Budget (time, outsource, resources)

Medical Video Topics

There are many topics suitable for videos, these include:

Am I a Candidate Videos
"What Is In It for Me" WIIFM Videos
Seminars or Webinars (edited) Videos
Review Videos
Explainer & Promotional Videos
How to ..., Support & Educational Videos
Before and After Videos
Testimonials, My Story or Case Study Videos
Websinar Videos
Website SEO Videos
Header Videos

Great videos tell a story and create strong emotional bonds.

Video Format

Online videos should be short, benefit-rich and primarily about the viewer. Some popular video formats are:

Animations
Moving Slideshows
Moving Stills (GIFs)
Phone Camera Videos
Full Quality Videos

Video Production for Doctors

Strategy Development
Planning and Scripting
Edit Into, Outro & MP3 audio to client video content
Filming and Audio
Post Production & Editing
Video Optimisation for Search

Medical Video Distribution

Once the Video is in the can, it is about getting it in front of the right eyeballs. This may involve the:

creation of support content handouts, slideshows, posts and notes
promotion of SEO tags, posts and announcements
distribution through not only YouTube, Vimeo or TubeMogul but social media and other website

TALK TO US ABOUT YOUR VIDEO

Video Fees

A Video quote is subject to an agreed duration and video brief. The script draft includes three full submission and three final draft changes.

Once the script is approved production commences. Voice over recordings can have two minor edits.

After the initial video brief and script approval, any variations to initial brief or scoping document for video production will incur additional fees.

The production and post-production fee includes two reviews and change requests. Additional changes to the content, flow, timing or imagery will incur a fee of $77 per hour.

Future video edits are not covered by a standard Website Support and Maintenance Agreement unless otherwise stated. Video Support and Maintenance is subject to either an annual maintenance fee that covers changes or, where no Video Maintenance Agreement is specified a fee of $77 per hour will be changed.

Enhancing Your SEO with Videos

By Mark Ryan • August 12, 2021

Do you have any educational videos? Have you been interviewed for a local TV station? Do you have a video about your practice? If so, you should add those videos to your website. Videos can increase people’s understanding of a product or service by 74%. Integrating videos on your website is not only educational and interactive, but it enhances your search engine optimization.

Your Videos Matter Grow Your Practice with YouTube

By Mark Ryan • June 24, 2021

Sharing content on social media can be quite powerful, especially when it comes to video. Video is a great way to educate patients and increase their understanding of a product or service while improving your organic search engine optimization. Building a video library on your YouTube channel is easy, and can help you grow your practice.

Can a Blog Help Grow My Practice?

By Quantum Digital • April 26, 2021

Blogs are an excellent way to educate patients and keep content on your website fresh. A blog (originally from the term weblog) is basically an online journal or a vehicle to share your knowledge and thoughts with your audience.

5 Ways to Increase Your Engagement with Recent Facebook Changes

By Quantum Digital • March 31, 2021

Incorporating social media into your digital strategy is as important as ever, but if you’re still playing by 2017 rules, your results won’t be the same in 2018. That’s because Facebook recently announced a new algorithm that has changed the game. The change will significantly affect the exposure of your posts from your business page.