Advanced SEO Fees
Fees for Advanced SEO are dependant on the strategies employed and the frequency of any activity. Some starter approaches are here.
| Service | Duration | Monthly Fee (incl GST) |
|---|---|---|
| SEO Audit | SEO Audit Link | Free |
| Advanced SEO Package | 6 months | $176 |
| Local SEO Package | 3 months | $330 |
| SEO Strategy Dev | POA | POA |
About All Our Advanced SEO Services
Medical SEO or Medical “Search Engine Optimisation” is a term used to describe how much your website appears in relevant search engine results. Advanced SEO should build on and improve your website's existing SEO framework.
Every website can benefit for Advance SEO and every website can be improved every day and still not be perfect. Some actions can be on-site and technical, other activities can involved off-site creative actions. All should be designed to improve your websites attractiveness to your target audience. Improved online visibility means more traffic, more enquiry and more patients.
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Strategies for Advanced SEO and looking your best online can vary in scale and scope. Below are some
Advanced SEO Approaches
Faster AMP Mobile
Add full AMP compliance for mobile speed & SEO
Adv'd SEO Package
Address advanced SEO issues
Local SEO Package
We create a full Local SEO program
Get 5-Star Reviews
Setup review generation process
Social Media Setup
Create & Optimise your off-site channels
Video Marketing
Create Short Explainer Videos for Patients
Content Marketing
Create compelling social & email content
Adv Backlinks
Improve SEO rank with authority backlinks
Advanced Content
Create & Distribute Engaging Content Online
Technical SEO
Improve many technical on-site issues & elements
Medical SEO Benefits
For many practices this can be extremely important. If a patient is looking for your service area but don't know you by name, they will not find you. Page three of Google is like the dark side of the moon. Very few people see it.
SEO is driven by search engine algorithms. These algorithms are closely guarded secrets and change daily. One thing we do know is that search engines are designed to answer questions. At their heart, each search are really big "question and answer" machines.
If your website and content are designed to efficiently engage and answer with authoritatively the questions your target patients want answered, your SEO initiatives will improve your website's SEO rank.
Medical SEO Plan Process
Our website content method requires clients feedback or review within 14 days.
Technical SEO
| Some Adv SEO Task Details | Continually Address Your Websites Changing Needs |
|---|---|
| Review and Verification of ALL Standard SEO Tasks & Changes | Track competitors |
| Keyword Analysis - semantic & intent keywords for content analyzed | Improved Keyword Tragetting |
| Competitor Analysis - website tracking & management | Measure and Build Off-Site Credibility and links |
| Resolve Std SEO Issues - URL Canonicals, Metas, H1’s, Dupes | On-page SEO Corrections |
| Google My Business (Google Maps) - setup & optimisation | On-page SEO Enhancements |
| Google My Business - location verification process & take live | Identify appropriate Keyword Phrases to help you attract more traffic, |
| Google Local Schema - review & resubmit | Adjust site Structure, Content, Tags and Meta information |
| Google Crawl Analysis - site bot crawls and review | Visitor Traffic - Heatmap |
| Advanced SEO Monitor & Review - page & keyword changes | Google Optimise - Implement A/B Testing |
| Advanced SEO Reporting - incl page & domain authority changes | Google Optimise - Implement A/B Testing |
| Google Page Speed Analysis (Lighthouse) HERE | Visitor Traffic - Heatmap |
| Google AMP Test - HERE & HERE - Tutorial | Bing Webmaster Tools - Preparation & Submission |
| Google AMP Framework for Select Pages - optimise & submit | Advanced Geographics - Limit unwanted and bot traffic |
| Sitewide Technical SEO - page by page (SEM Rush) | Yahoo Search Engine Submission |
| Website Images - analyzed, optimised by size, labels and Alt tags | SEO Outreach - Build Backlinks by targeted Webmaster Submissions |
| Technical SEO - keyword vs traffic position tracking & management SEMRush | Social Channels - optimised & linked (not posting) |
| Technical SEO - site linking reviews, and advice | Website - Ensure Anchor links are functional and optimised |
| Technical SEO - bad link reviews and toxic link disavows | Inbound Links - Target 1st Page SERP Listings for optimisation |
| Inbound Links - Extend Directory Listings to 40+ |
Your Target Keywords
Your keywords are like bridges, they drive searchers to your website. In order for searchers to cross the bridges and visit your site, they have to be interested in the content behind the search listing.
Your website's goal is to understand your target audience's questions and problems and match these with answers.
Research vs Intentional Keywords
It is important to differentiate the merits in high traffic "Research Keywords" terms, vs high value targeted keywords that may have lower volume but are more closely linked to a new patient picking the phone and booking an initial consultation.
| Keyword Research vs Intention | Traffic | Relevance | Intention |
|---|---|---|---|
| Knee Pain | High | Low | Low |
| Knee Pain Melbourne | High | Low | Medium |
| Knee Pain Doctor Melbourne | Medium | Medium | Medium |
| Knee Arthritis surgeon Sydney | Medium | High | Medium |
| Best Knee Surgeon Perth | Small | High | High |
SEO Performance Metrics?
Every month you receive your traffic analytics. These website traffic numbers are sourced from both Google and the visitors behaviours while visiting your website.
The Monthly Report include far more additional detail than a basic Google Analytics report is a reasonable measure of your website's performance.
The metrics can show a websites SEO efficacy over time by enumerating New Visitors per month, Geographic spread, linger-time, time of visit, etc
Referred Traffic
Your monthly report can also offer insights about your brand perception and reach. So, as part of your patients decision journey, patients often scrutinise other off-site assets, these include: Directory Listings, Social Channels, External Channels, Review Sites, Video Channels and more
Key SEO Questions
Your starting point should be these two questions:
Who are your target patients, and
What do you want them to see?
While there are other important questions, these two questions the most important as they help define your initial online objectives.
Ensuring your practice online looks its best, starts with analysis and planning.
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