Google Adwords for Doctors
In an increasingly competitive environment a well managed website is sometimes not enough. Google's Ads can be a measurable marketing strategy to be found.
Google Ads Fees
Google Ads campaigns are subject to various elements and analysis.
| Service | Set Up (inc GST) | Monthly Fee |
|---|---|---|
| Google Ads Campaign | POA | - |
| Google Ad Spend | - | POA |
| Optimise Ads | POA | POA |
Established campaign typically require a minimum engagement period of six months.
About Google Ads for Doctors
Google Ads is the most popular form of Search Engine Marketing (SEM) and a well managed Google Ads campaign will increase new patient inquiries.
Most marketing is Push Marketing, most of the time we are too busy to hear, see or read 99% of it because it rarely helps its receiver so we are mostly not interested. It is also known as interruption marketing and is rude and it is everywhere. Over our heads, on our walls, clothes and products, in our ears, and stuffed through our mailboxes.
While it can allow for some targeting (signage location, or audience email filtering) and measurement, Push Marketing is often either a waste of money or less effective than digital marketing alternatives.
To optimise your marketing budget many practices can benefit by moving their promotional budget from print media or other forms of push marketing to digital marketing and Google Ads.
Google Ads Benefits
It is increasingly difficult to rely only on word of mouth referrals and basic website optimisation (SEO). Nowadays, when more than 70% of all patients are searching for medical service providers online, being seen on search engine results pages (SERPS) is important for many surgeons and healthcare professionals.
There are several benefits of adding Google Adwords to your practice marketing strategy mix. These benefits can be summarised as follows:
- Patient Reach - Google accounts for 85% of search traffic, this allows you to reach 95% of your target audience
- Service Focus - Using keyword segmentation you can tailor your ad and message to prospective patients depending on their symptoms, conditions, anxieties, needs and treatment preferences
- Prospect Engagement - Further messaging and actions can be triggered using a range of conversion optimisation tactics.
- Measurable - Even the free Google Analytics offers excellent metrics on which to improve a campaign over time. There are other tools available to give even greater insights,
- Immediate Results - no waiting like SEO that can take months to take effect.
- Start Small - Limit exposure with a small defined budget to test the efficacy
Optimising Ads Campaigns
Google Ads is great at attracting targeted visitors. Most websites are somewhat effective at both engaging and converting visitors to enquiries, but there is always methods to measure and improve your return on advertising on google spend.
Conversion Optimisation is the art of improving your website advertising performance by focusing on website elements like target keywords, landing page designs, messaging, tracking, ad spending performance and more.
Any Campaign can be Improved
Optimising tools can drive better understanding and improved performance to your Google Ads Campaign.
Some conversion optimisation tools include:
Landing Pages
allow greater marketing segmentation and focused messaging
A/B Testing
to measure new changes vs existing pages
Pop Up & Rules
improve engagement and can help boost conversions
The Best Medical Content Method
Your website content should be structured to address most of these critical keyword related questions.
Starting Small
Starting a Google Ad campaign does not need to be difficult. While there can be a range of approaches to consider most practices start small and as they become more confident of the value their campaigns tend to grow.
We make it easy by taking care of all the time-consuming setup and analytical tasks. We also deliver detailed reporting that clearly shows measurable results and enables continuous improvement.
Ongoing Improvement of Google Ads Campaigns
Once a campaign is started there are basic and advanced elements that can improve the efficacy of a campaign. Campaign types include
| Target Niches | Calls to Action | Engagements | Automation |
|---|---|---|---|
| Defined Targets | Primary Outcomes | Optimised Click to Call | Collect Details |
| Needs Matching | Secondary Outcomes | Online Bookings | Smart Personalisation |
| Niche Landing Pages | Barrier Lowering | Visitor Fulfilment | ๏ปฟBackend Automation |
| Credibility Building | Conversion Tools |
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Claim a FREE Expert Consultation
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