Hottest Medical Market Trend for 2021
With healthcare marketing growing and attracting private patients becoming more competitive, how do you keep ahead?
The answer is VIDEO. It is predicted that Video will represent over 80% of all internet traffic this year.
Visuals are processed 60,000 times faster in the brain than text. The increased use of video in a medical practice marketing is getting results, with almost 5 billion videos watched on YouTube every day and more than half of YouTube views coming from mobile devices.
Video Impact of Google Ranking
A 2009 Forrester Research study found that pages with video are about 53 times more likely to rank on the first page of Google search results.
Build a Library
If you don’t already have one, build a video library on your YouTube channel. You can also add the videos on your website and in other social media. Including videos can positively impact your internet presence:
- You can boost your search engine optimization (SEO) by adding your videos to your website - as Video content is prioritised by Google’s search engine algorithm.
- Your social media followers will engage more with video posts from you - People will watch something for longer than they will read something. When they stay or linger on your page longer, Google improves your ranking. Videos also reduce website bounce rates (when visitors exit your page)
- Videos clickable - people love visuals and videos tend to make people click, which will increase your click-through rates.
Integrate Videos
Build effective new patient engagement using Dynamic Personalisation. By using Video to address first-time website visitors’ questions, you are placing relevant content front and centre for your visitors.
Video Is the Future of Digital Marketing.
As competitive pressures increase, attracting more patients using medical marketing is a clear option.
Our Sydney team can help you grow your online visibility and help your practice to help more patients, using video.
Contact Us and we review suitable approaches.
