5 Medical Marketing Strategies for 2021

As you plan for next year, be sure to consider these online marketing strategies that you may want to implement to help grow your practice in 2021.

1. Be Mobile-Friendly

Over 50% of searches are from a mobile device. Google prioritizes mobile content and uses it to decide how to rank search results, and more than half of YouTube views come from mobile devices.

By making your website mobile-friendly or ‘responsive’, it will load quicker, be easy to navigate, look great and provide a satisfying experience for mobile users.

If your site is not “mobile friendly”, it should be at the top of your list for 2021! 

2. Advertise

81% of people click on a sponsored link when looking for health information online. If you have not yet dabbled with digital advertising, it’s time to give it a try. 

Leverage the ad-targeting tools that are available through Google and Facebook, such as location-based advertising. Ad targeting will show your ads to the right users at the moment they’re in your area of interest. 

Mobile ads also have click to call technology, making it easy for patients to call your practice. Digital advertising is not only more targeted with clear returns of your expenditure, it is also less expensive than you may think!

3. Get Social

More than 2 billion people are on Facebook.

Facebook continues to dominate social media use and there are many benefits to being social. Connecting with patients and establishing relationships online allows you to build credibility and trust with the online community. 

By participating in social media, you can reinforce your practice positioning and help more patients through great content. Build engagement with both current and new patients.

4. Video Is Huge

Almost 5 billion videos are watched on YouTube every single day.

Videos are critical in the future of digital marketing. It’s predicted that as soon as next year, video content will represent over 80% of all internet traffic. 

Also, Google prioritizes video so adding video to your landing pages and website can also boost your SEO.

5. Leverage Technology

Work smart. There are many useful technologies for both improving marketing returns and your practice operations. Some examples are:

• Dynamic Website Personalisation
• Conversion Optimised Advertising
• Advanced Forms
• Response Driven Automation

How We Can Help With You in 2021

As competitive pressures increase, attracting more patients using medical marketing is a clear option.

Our Sydney team can help you grow your online visibility and help your practice to help more patients. 

Contact Us and we review suitable approaches.