Dr Ryan du Sart, Orthopaedic Surgeon Website Design

Dr Ryan du Sart is an internationally trained orthopaedic surgeon specialising in hip, knee, shoulder, foot and ankle surgery.

He has a solid education, extensive experience and a commitment to enhance the quality of life of his patients. This is exemplified by proven patient outcomes. He is a no gap provider with all major health funds.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that Dr Ryan du Sart offers expertise and excellent service. 

As well as reinforce the message that Dr Ryan du Sart offers a professional, caring, safe, and personalised service.

Target Audience

• The orthopaedic specialist offers a full health care service to patients who are suffering from orthopaedic conditions 
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• Existing Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Dr du Sart’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Logo + Name
• RHS - Telephone Number + Icon

Link to Website: https://www.ryandusart.com.au/