Dr Roger Brighton Website Design
Dr Roger Brighton Website Design
About Dr Roger Brighton
Dr. Roger Brighton is an Orthopaedic Surgeon working in Sydney, Australia, subspecialising in Hip and Knee Replacement, Knee Arthroscopy and Knee Ligament reconstruction.
Website Design Brief
Website Purpose
The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be
- patient focused,
- visually engaging and
- address patients’ needs and questions.
The website also needs to not only rank but also engage visitors looking for the practice’s services.
The website needs to help differentiate the practice services and ensure patients understand that Dr. Roger Brighton offers expertise and excellent service.
As well as reinforce the message that Dr. Roger Brighton offers a professional, caring, safe, and personalised service.
Target Audience
- The orthopaedic specialist offers a full health care service to patients who are suffering from orthopaedic conditions
- Target patients are both male and female patients, of all ages
- The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).
Fonts, Colour, Logo
- Existing Logo
- Font - can be similar to those used on the existing website
- Colours - could be a little more vibrant
- Menu Tabs - functions
Layout
- Desktop and Mobile friendly fully responsive
- Clean and minimal like Dr. Roger Brighton’s recent draft
Top Zonal Design Elements
Header: (top LHS)
- LHS - Logo + Name
- RHS - Telephone Number + Icon
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