Surgery Brisbane, Dr Michael Hatzifotis Website Design

Dr Michael Hatzifotis is a General Surgeon specialising in Bariatric (Weight Loss) and Laparoscopic Surgery. He has performed more than 4,000 Bariatric procedures since 2008.

He is extensively trained in the full spectrum of Bariatric Procedures in the United States, Europe & Australia

Dr Hatzifotis provides patients with the most current surgical advances in Metabolic and Weight Loss Surgery.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that Dr Michael Hatzifotis offers expertise and excellent service. 

As well as reinforce the message that Dr Michael Hatzifotis offers a professional, caring, safe, and personalised service.

Target Audience

• Dr Michael Hatzifotis offers weight loss services 
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• Existing Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Melbourne Weight Loss Centre's recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Logo + Name
• RHS - Telephone Number

Link to Website: https://www.surgerybrisbane.com.au/