Circle of Care Institute of Weight Control Website Design

Circle of Care is a leading contributor to the Bariatric Surgery Registry which is a clinical quality and safety registry with the primary objective of measuring outcomes of patients undergoing bariatric surgery in Australia and New Zealand

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that Circle of Care offers expertise and excellent service. 

As well as reinforce the message that Circle of Care offers a professional, caring, safe, and personalised service.

Target Audience

• a bariatric surgeon offers a full services to patients who seeks bariatric surgery
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• Existing Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Circle of Care’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Location + icon
• Center - Logo + Name
• RHS - Appointment
• RHS - Telephone Number

Link to Website: https://www.circleofcare.com.au/