Melbourne Gastro Eosophageal Surgery Website Design

Mr. Hii, Miss Ward, Mr. Read and Dr. Winter of Melbourne Gastro-Oesophageal Surgery offers thorough consultation and assessment to support patients in making informed decisions about their conditions and potential surgical procedures. Our surgeons believe that optimal surgical performance and attention to detail while caring for patients is essential for achieving the best results.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that Melbourne Gastro-Oesophageal Surgery offers expertise and excellent service. 

As well as reinforce the message that Melbourne Gastro-Oesophageal Surgery offers a professional, caring, safe, and personalised service.

Target Audience

• a gastro-oesophageal surgeon offers  services to individuals who are having issues with there gastro-oesophageal conditions
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• Existing Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Melbourne Gastro-Oesophageal Surgery’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Location + icon
• Center - Logo + Name
• RHS - Appointment
• RHS - Telephone Number

Link to Website: https://www.mgos.com.au/