Dr Alex Alexander, Obstetrician & Gynaecologist Website Design

Dr Alex Alexander is a consultant Obstetrician and Gynaecologist based in South Brisbane (Woolloongabba) facing the Mater Hospital.

He is affiliated with the Mater Private Hospitals and is a Senior Specialist at Queensland Fertility Group (QFG)

Dr Alexander has extensive experience in all aspects of infertility and fertility treatment, including IVF, recurrent pregnancy loss, reproductive endocrinology and laparoscopic surgery, menstrual disorders, endometriosis, fibroids and cervical dysplasia and provides continuity of care to his patients from the start of their fertility journey throughout their pregnancy and beyond.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that Dr Alex Alexander offers expertise and excellent service. 

As well as reinforce the message that Dr Alex Alexander offers a professional, caring, safe, and personalised service.

Target Audience

• Dr Alexander offers a full health care service to couples who wants to have a child from firtility to chidbirth
• Target patients are both male and female patients
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• Existing Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Dr Alex Alexander’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Logo + Name
• LHS - Social Media links + icons
• RHS - Telephone Number

Link to Website: https://www.alexalexander.com.au/