What Does Facebook Know About You?

If Facebook-Cambridge Analytica showed the politicians and the public one thing it was the power of big data and the big tech.

So the natural extension of this realisation is what do Facebook, Instagram, Apple, Google, and Twitter have on YOU? 

Big Data and You

Find out what data Facebook and other technology companies know about you.

Facebook, Apple, Google, and Twitter probably have more info about you than you think. And the only way to know for sure is to download it all.

Easy Access

As you’ll see, some of these companies have made the job easier than others. 

It’s also important to note that downloading your data doesn’t take it away from the company in question. Each tech giant will still retain the data it has about you. 

The Shocking Truth

You may be shocked at how much data it has on you. We’re not just talking about photos you may have posted and places where you have checked in. 

The data on you can include searches, likes, social or political views, who you’ve unfriended, facial recognition data, and many other data patterns.



While it may not be all the data they have at least you’ll have a better sense of what they know.

More specially, content marketing can help you to:

• Establish practice identity that your prospective patients connect with, which will subsequently help to maintain practice awareness and recognition
• Gain the competitive advantage over other practices who do not have a content marketing strategy
• By positioning your practice as a thought leader in the industry, you can create a long-term, trustworthy relationship with patients and prospective patients
• Generate more website traffic and better exposure without investing a large amount in advertising
• Convert more website visitors into prospective patients and patients

Does Content Marketing Really Work For All Practices?

This question is asked a lot by smaller, growing practices. As mentioned earlier, you frequently hear about larger practices pushing out content that is often used as an example of how to do it right. 

So, can you see a positive ROI from adding content marketing to your strategy as a small practice? Absolutely. And you don’t need to have a ton of money to do it.

It’s important for practice owners to note that 70% of patients would rather learn about a practice through an article over any kind of advertisement. Many patients are out there actively looking for that valuable content and answers to their questions.

If you are still not convinced that a small practice can successfully pull off content marketing, we have many examples single specialist practices who have grown their practice through content marketing.

How Can You Succeed In The New Age of Content Marketing?

Like almost every other aspects of our lives, mobile has redefined the way we read, view, and are entertained. Mobile is becoming the default device of choice not the laptop – blog articles, videos, social media etc. are now mostly consumed on a mobile device.

What does this mean for practice marketing? They need to shift their focus to “mobile-first content marketing”, i.e. creating content that is easily consumed through mobile. 

Besides making your website’s content mobile-friendly, creating an app for your practice can be a great way to serve up your content in a mobile format. The type of content marketing that might work best for mobile includes podcasts, visual posts, mobile-optimized emails, mobile video, and social media posts.

The Final Word on Content Marketing for Medical Practices

Content marketing can be a great way to organically reach prospective patients. Instead of pushing an unwanted ads in your patients face, you will leave them with a positive first impression of your practice. 

It’s all about providing value, even if you don’t get an immediate sale in return.

If you have the need we have the ideas and expertise to make it happen. Contact Us