Melbourne Spine Surgery Website Design
About Melbourne Spine Surgery Dr Dr. Graeme
Brazenor
Dr Brazenor has treated over 20,000 patients with fewer than 4,000 requiring surgery.
Dr Brazenor's mission is to restore quality of life to as many spine sufferers as possible, preferably by non-surgical means.
Surgery will be discussed if it proves to be an option that should be considered.
Website Design Brief
Website Purpose
The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be
- patient focused,
- visually engaging and
- address patients’ needs and questions.
The website also needs to not only rank but also engage visitors looking for the practice’s services.
The website needs to help differentiate the practice services and ensure patients understand that Dr. Graeme Brazenor offers expertise and excellent service.
As well as reinforce the message that Dr Brazenor offers a professional, caring, safe, and personalised service.
Target Audience
- The general practice offers a full primary health care service.
- Target patients are both male and female patients, of all ages
- The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).
Fonts, Colour, Logo
- No Logo
- Font - can be similar to those used on the existing website
- Colours - could be a little more vibrant
- Menu Tabs - functions
Layout
- Desktop and Mobile friendly fully responsive
- Clean and minimal like Coastal Ortho’s recent draft
Top Zonal Design Elements
Header: (top LHS)
- LHS - Name
- RHS - Telephone Number + Icon
- RHS - Appointments + Icon
- RHS - Locations + Icon
