Briz Brain & Spine Website Design

Dr. Poonnoose works at the Calvary Adelaide Hospital and Flinders Medical Centre as a Senior Consultant Neurosurgeon. He is a board member of the Neurosurgical Research Foundation and has currently become the NRF Chair of the Scientific Committee. He is also the director of the South Australian Neurological Tumour Bank.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

• How would you summarise your practice to your target patient?
• What are your target patients' greatest pain points?
• Chronic Migraine Sufferers
• What are their problems in common language?
• Migraine relief
• Migraine headache
• Migraine Fixes
• Migraine remedies
• What are your 3 most common questions (more is better)?
• What is a cure
• How can I get relief
• What are the causes
• How Do I Prevent
• What keywords would patients use to find a solution like yours?
• How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

• What are your target patients' most common irritations about other doctors like you?
• Why should a patient choose you?
• How can you solve their problems?
• What makes your offer special?
• How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

The Treatment (eg: surgical and other options)

• /treatment-options - what treatment choices or options are available for Migraine
• Surgical
• Clinical
• Non clinical
• Alternative
• /treatment-other - what alternative treatments are available for Migraine
• /treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
• /treatment-why - outline features and benefits of one approach vs another
• Effective in preventing migraines
• Reduces migraine frequency and intensity
• Reduces nausea associated with migraine headaches
• The treatments are quick and last 3-4 months
• /treatment-procedure - detail specific steps for each treatment procedure
• /treatment-preparation - advice on preparation for treatment
• /treatment-post-op - describes stages of recovery and care plan
• /treatment-outcome - answers what the patient should expect
• /treatment-downtime - answers lifestyle or off work duration
• /treatment-prognosis - reviews patients possible outcomes
• /treatment-costs details - costs and funding options
• /treatment-other -
• research,
• links,
• videos,
• case studies
• etc

Link to Website: https://www.neurosurgeonadelaide.com.au/