Improve Your Website's Visibility
Often we are asked:
- Why is my practice coming up after my competitor’s or colleague’s website? or
- How can I be on the top of Google for search terms like “xyz procedure”
This page seeks to explain the basics of Search Engine Optimisation or SEO
Understand SEO?
Google is not a search engine, rather it is a big answer machine.
A website’s main job is to be found by search engines when people are looking for the answers you offer.
There are millions of questions being asked every second about who, what, where, when, why and much more. Some may relate to you and your offer.
Why is SEO Important?
Put simply the higher you appear for a keyword search on a search engine results page the more clicks you will receive. Research tells us the following:
- 1st - 33% of clicks
- 2nd - 18% of clicks
- 3rd - 7% of clicks
The more clicks you get generally relates to more patients enquiry.
How Does SEO Work?
A simple question that has a complex answer.
Google’s ever-evolving algorithm works like trust, and like trust, a website's Google rank for various "search terms" is only earned over time.
Google may trust you for your name quickly, but ranking for broader keywords may involve aligning many other signals.
Visibility for target keywords and building a website’s domain authority depends on elements like:
- your website’s content,
- technical metrics,
- your visitor’s experience,
- backlinks and
- the strength of your "practice brand".
- What is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
- What is External Anchor Text?
Anchor text is text on a page with a clickable hyperlink attached to it. You'll want to use anchor text when linking to another source whether that be another URL, a PDF document, or any other online media. In this example, “SEO Platform” is the anchor text.
- What is Social Proof?
Social proof can take many forms including patient testimonials and reviews, patient lists and quantifiable data.
- What is an Authority Domain?
Domain Authority is a search engine ranking score developed by Moz. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.
People Also Ask
How can I improve my visibility score?
