4 Medical Marketing Strategies to Implement Today
Like many things, growing your medical or dental practice is easier said than done. A large part of success starts with getting the word out about your practice – and getting yourself noticed by potential new patients at the ideal time.
To help you start brainstorming new ways to enhance your practice marketing strategy, use these four ideas below to get started.
Collect Positive Patient Reviews
Before new patients call they do their own research first – such as reading online reviews about your practice. In fact, a number of researchers have found that 85% of patients read +3 reviews before making a decision to engage with a new service provider. Nearly half (47%) believe online reputation is important specifically for doctors and dentists.
To grow the number of reviews for your practice – simply, ask!
When patients express gratitude or sing praises, thank them and ask if they’d be willing to share their experience via an online review (and provide them with an applicable link of where to go once they agree).
We do not recommend posting signs in your practice or practice correspondence.
Build Your Social medial Presence
Build your social media presence. Social media isn’t just about funny memes; 42% of patients use it to access health-related reviews with the goal of choosing a better provider.
Social media marketing gives your practice the opportunity to engage and interact with current and potential patients in a more relaxed and personable environment.
Social Media also opens the door to help you increase referrals and website traffic.
To get the most out of social media, make sure you complete your profiles with practice information, website URL, hours, specialities, and quick descriptions.
Then, post consistently and frequently with content that will resonate with your audience.
If you need content inspiration.
Claim Your Local Listings
Claim Google My Business and Yelp and whatever listings are ranking for a name search for your practice.
These listing or directory websites are some of the most popular review sites out there. And, even if you haven’t claimed your listing, patients can still review your practice, so you might as well monitor what’s being said.
By claiming your listing, you signal that you’re a real practice and help get verified by search engines.
Claiming your listings may also positively impact your rankings within search results.
To claim your listing, you only need 15 minutes. As a result, you’ll be able to update profile information, load photos, respond to reviews and more. You can also access analytics to learn how many people are reaching you via the listings.
Don't Forget Medical & Hospital Listings
Update your profile within medical-specific directories. Look at sites like Vitals.com to ensure your practice information is up-to-date. This is additionally important as medical-specific directories are more likely to appear within search results when someone searches your exact name.
Hospitals, Colleges, Associations, Membership websites can also add significant credibility as well as backlinking signals that can benefit your website’s SEO Ranking.
Ask Us How
To get more ideas and recommendations on which marketing strategies may be best for your practice, book a time to talk with one of our internet marketing experts.
