Hip And Knee Surgeon Website
Website Plan
Dr Darren Paterson is an Orthopaedic Surgeon with main areas of interest in hip & knee conditions, joint replacements and other acute injuries (including trauma and sports injuries). He treats elbow and wrist injuries. Dr Paterson has appointments with the Northern Beaches Hospital, Sydney Adventist Hospital and North Shore Private Hospital, he also provides public hospital services through central coast Area Health Service. Darren was born and raised on Sydney’s northern beaches.
His target patients typically range in ages between 40 and 70 and who are looking for a solution to their hip and knee pain and who may be looking for a second opinion as to the right path.
The purpose of the new orthopaedic surgeon website is to improve his practice’s online visibility, demonstrating advantages and benefits of the doctor’s service, and convert inquiries to callers.
Website Design
The website has to be fully mobile responsive that’s uncluttered, consistent, fresh, contemporary, warm, clean, and professional.
The website colours while taking their colours from the Coastal logo the website needs to stand independently from Coastal and the other surgeons’ websites.
Website Content
The website content creation followed the normal Clinical and Non-Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His content was also reviewed for improved optimisation.
Website Outcome
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Website Support
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website, we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained.
