3 ways that content marketing helps you

Help More Patients

Today, content marketing is quickly replacing traditional advertising to attract patients. 

Providing potential patients with custom content allows them to have a better understanding of their health and how you can help. 

Connect With More Patients

To connect with potential patients, make sure your content is not too technical and avoid medical jargon that may not be understood by your average patient. 

Think about how you explain a medical condition or procedure to your patients while they are in your office and write in that same tone, so it can be easily understood by patients. 

Content marketing is a powerful tool that can be provided in a variety of formats. For example, your content can be provided as images, articles, graphics, blog posts or videos. 

3 Reasons Why Content Helps Your Practice

Developing custom content is beneficial for several reasons, including:

Boosts Organic Search Results

Unique content provides tremendous benefits in terms of search engine rankings. The more patient content you create about different conditions and procedures, the higher you will show up organically on the SERP (Search Engine Results Page). 

Also, the more often you update your website with new content, the more Google and other search engines will favour your website over others who are not updating as much. 

Search engines really like fresh, relevant and timely content. Video Content does particularly well in search results.

Allows for a Personal Connection with Potential Patients

Being active on social media is an effective way to increase patients coming into your practice and posting new medical content frequently will keep your website fresh and your patients engaged. Here’s why:

• It fills a void. Are patients finding what they are looking for on your website? If not, creating custom content can help fill those gaps in the form of blogs, videos and images.
• It’s sustainable content. Custom content is usually product information, videos, procedure information, etc. This type of content adds continuous value to your patients.
• It’s interactive. Social media is a great source to get your content to your patients. It’s important to be interactive in social media - when your followers add a comment or question, be sure to respond to them. Even a simple ‘thank you’ goes a long way.

Positions You as an Expert

Providing your own content gives you an opportunity to show your depth of knowledge. Even if thought leadership is not an immediate goal, separating your service by helping patients with information is beneficial. 

The more accurate and engaging content you can provide to your patients, the more they can rely on you as their sole source for the latest field news and updates. 

Instead of relying on search engines to answer their questions, your website will be the first place they look for answers to their medical conditions.

Long Life Multi-Channel Marketing

Content marketing can be implemented across multiple channels, including your practice website, microsites, emails, apps and social media platforms including Facebook, Twitter, LinkedIn, YouTube and Pinterest. 

The same content that you create for your website can be used on social media platforms to maximize the amount of time people are exposed to your information and messages. 

And the more ways patients are exposed to your information, the more likely it is that you’ll generate trust and loyalty.

Add Content Marketing to Your Practice

Doctors who do not engage in custom content marketing are missing out on an important online trend. 

Content marketing is worth investing time and energy. However, creating your own content does takes time. We can help you create custom content through blogs and social media posts. 

Contact us today for more information or call 1300 880 230

For more information, check out our Content Marketing for Doctors.