Wakefield Orthopaedic Clinic Website Design

Wakefield Orthopaedic Clinic provides high quality, specialised orthopaedic care in South Australia.

For 26 years, the practice best practice care and clinical pathways to patients managing sports injuries, arthritis, orthopaedic trauma and joint replacements.

Wakefield Orthopaedic Clinic has built and maintained a trusted reputation through its dedication to clinical pathways which ensure the best possible patient outcomes.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that Wakefield Orthopaedic Clinic offers expertise and excellent service as well as reinforce the message that the practice offers a professional, caring, safe, and personalised service.

Target Audience

• The general practice offers a full primary health care service. 
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• No Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Name
• RHS - Telephone Number + Icon
• RHS - Appointments + Icon
• RHS - Locations + Icon

Link to Website: https://www.woc.com.au/



Also refer to Wakefield Sports Clinic.