Gastro Medicine and Endoscopy Website Design

Since 2007, GastroMedicine & ENDOSCOPY (GME) as a group has grown to cater for a large population of patients who come from all areas of South-East Melbourne (from Elsternwick across to Glen Waverley, Wantirna and Fern Tree Gully; from Narre Warren to Cranbourne and the entire Mornington Peninsula region extending to Hastings and Sorrento).

All three Day Hospitals in Mornington, Springvale and Rosebud have been purpose built for endoscopy, and we cater for a diverse group of patients who have common gastrointestinal conditions, and those with rare pathologies that require astute clinical acumen to make the diagnoses. 

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that GME offers expertise and excellent service. 

As well as reinforce the message that GME offers a professional, caring, safe and personalised service.

Target Audience

• GME cater diverse group of patients who have common gastrointestinal conditions
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• Existing GME Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like GME ’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Logo + Name
• RHS - Request an Appointment button
• RHS - Telephone Number
• RHS - Patient Forms button

Link to Website: https://www.gastromedicine.com.au/