Brisbane Bariatric Centre Website Design
About Brisbane Bariatric Centre
Dr. Justin Greenslade is an Upper Gastrointestinal and Bariatric surgeon who, having completed his advanced surgical training in Queensland, went on to complete four years of further sub-specialty training in upper gastro-intestinal surgery, liver and gall bladder procedures and obesity surgery both interstate (Adelaide) and overseas (Edinburgh and Sheffield, UK).
Since returning to Australia in late 2005, he served as the Director of Surgery at the QEII Hospital in Brisbane for almost four years. Subsequently, he has built up a full-time private practice at Greenslopes Hospital, which is now almost completely devoted to obesity surgery.
Website Design Brief
Website Purpose
The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be
- patient focused,
- visually engaging and
- address patients’ needs and questions.
The website also needs to not only rank but also engage visitors looking for the practice’s services.
The website needs to help differentiate the practice services and ensure patients understand that Dr. Justin Greenslade offers expertise and excellent service.
As well as reinforce the message that Dr. Justin Greenslade offers a professional, caring, safe, and personalised service.
Target Audience
- Upper Gastrointestinal and Bariatric surgeon offers a full primary health care service.
- Target patients are both male and female patients, of all ages
- The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).
Fonts, Colour, Logo
- Existing Logo
- Font - can be similar to those used on the existing website
- Colours - could be a little more vibrant
- Menu Tabs - functions
Layout
- Desktop and Mobile friendly fully responsive
- Clean and minimal like Dr. Justin Greenslade's recent draft
Top Zonal Design Elements
Header: (top LHS)
- LHS - Logo + Name
- RHS - Telephone Number
