Dr Mary Ling Website Design
About Dr Mary Ling
Dr Mary Ling is a Specialist Breast Surgeon who is passionate about delivering the best breast cancer care to maximise life beyond cancer.
She works closely with the local multidisciplinary team to provide personalised and co-ordinated treatment plans for her patients. She is an advocate for using the least invasive surgical techniques to achieve the best oncological and cosmetic outcome.
Dr Ling is also an experienced General Surgeon, with expertise in gallbladder, gastric band removal, hernia, melanoma and skin cancer surgery. She is accredited to perform colonoscopies by the Gastroenterological Society of Australia.
Website Design Brief
Website Purpose
The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be
- patient focused,
- visually engaging and
- address patients’ needs and questions.
The website also needs to not only rank but also engage visitors looking for the practice’s services.
The website needs to help differentiate the practice services and ensure patients understand that Dr Ling offers expertise and excellent service.
As well as reinforce the message that Dr Ling offers a professional, caring, safe, and personalised service.
Target Audience
- The general practice offers a full primary health care service.
- Target patients are both male and female patients, of all ages
- The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).
Fonts, Colour, Logo
- No Logo
- Font - can be similar to those used on the existing website
- Colours - could be a little more vibrant
- Menu Tabs - functions
Layout
- Desktop and Mobile friendly fully responsive
- Clean and minimal like Dr Mary Ling’s recent draft
Top Zonal Design Elements
Header: (top LHS)
- LHS - Name
- RHS - Telephone Number + Icon
- RHS - Appointments + Icon
- RHS - Locations + Icon
