Dr Jenny Cook Gynaecologist & Fertility Website Design
About Dr Jenny Cook
With over 20 years experience Dr Jenny Cook is a leader in Gynaecology, Fertility and Advanced Laparoscopic Surgery.
She is the Clinical Director at Monash IVF Bondi Junction.
She is accredited with the highest level of Advanced Laparoscopic Surgery – RANZCOG Level VI.
On a personal note, Jenny was born and raised in Sydney and completed her medical degree at the University of Sydney. She is a single mother to two beautiful daughters.
Website Design Brief
Website Purpose
The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be
- patient focused,
- visually engaging and
- address patients’ needs and questions.
The website also needs to not only rank but also engage visitors looking for the practice’s services.
The website needs to help differentiate the practice services and ensure patients understand that Dr Cook offers expertise and excellent service.
As well as reinforce the message that Dr Cook offers a professional, caring, safe, and personalised service.
Target Audience
- The general practice offers a full primary health care service.
- Target patients are both male and female patients, of all ages
- The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).
Fonts, Colour, Logo
- No Logo
- Font - can be similar to those used on the existing website
- Colours - could be a little more vibrant
- Menu Tabs - functions
Layout
- Desktop and Mobile friendly fully responsive
- Clean and minimal like Dr Jenny Cook’s recent draft
Top Zonal Design Elements
Header: (top LHS)
- LHS - Name
- RHS - Telephone Number + Icon
- RHS - Appointments + Icon
- RHS - Locations + Icon
