Medical Website Development

Quantum Digital's proven methods deliver the most suitable combination of design, content and technology to fulfil your outcomes.

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Your Website Outcome and Sitemap Process

Good Design Should Always Start With Your End In Mind

If your web design outcome is to help generate more patients, build credibility, improve efficiency, reinforce patient or referrer information, or engage a broader audience with great content, WE CAN HELP.

Regardless of what type of medical practice you are, it always best practice to start with your defined outcomes first. Once we have a clear understanding your website's purpose our team will start the create the structure, message, design, and content to suit.

Stage 1: What Do You Want?

This initial step summarises our discussions and is designed to clearly define the projects purpose, what will happen and when.

This step includes:

Agreement to Proceed and Deposit
Collect Practice Information and Team Details
Define Current Position, Agree on Planned Scope
Understand the Website's Purpose and Objectives
Define Service Focus and Content Outline
Summarise Target Audience
Review some Design Attributes and Examples
Setup Project Management System
Detail Initial Steps and Delivery Schedule

Deliverable: Understanding of Your Needs (Day 2)

Milestone: Client Agreement

Develop You Sitemap

A website site map is a representation of the pages to be included on a website, the menu and navigation structure, and how the pages link

Medical Website Design Process

Get the Look and Feel You Want

First impressions count. More than 85% of your prospective patients will visit your website before they pick up the phone. What your patients find online can reinforce or undermine your message.

Your website design is as important as your consulting room’s design. It should reflect who you are and your level of professionalism.

If your design does not support your message and engage with your target, they will bounce. No engagement means no telephone call. The website design process commences immediately after Sitemap Approval

Website Design Brief, Draft Design and Iterations

The initial design can be based on a detailed brief or result from an initial conversation and shared design ideas. Regardless, within a week of the sitemap acceptance our design team typically submit an initial website design.

From this initial design, our design team require your feedback in order to progress to the next iteration. Website design process, and can take a number reviews based on client feedback.

What is Website Design?

A website design is an iterative process and takes into account your:

website's objectives,
target market,
colour and layout preferences,
key messages and elements,
content and structure, and
user experience.

Stage 2: Website Design Process

During the website design meeting we ask questions around the look and feel of the website. We solicit your ideas and seek feedback on our suggestions in order to create a design brief.

The "Website Design Brief" process is conducted either online or in person.

This step includes:

Review existing Logo, Websites or Brochures
Consider other Website Designs, Colour Schemes, Styles, Layouts
Look at other websites & various competitor websites
Consider Target Audience Attention and Engagement
Examine Credibility and Barrier Lowering elements
Reflect on your unique benefits & build authenticity
Understand the Patient Journey &l your Story
Agree on Locations, Calls to Action and Footer Design

Deliverable: Design Brief (within 24 hours of Design Meeting)

Milestone: Design Brief Posted to Design Team

What is Design Approval?

The Design Process can take a number of iterations and requires client feedback. Often, after the initial design is submitted the client has further inputs and clearer ideas can crystallise.

Re-submissions should focus on not only layout and framework but audience usability and engagement.

Prior to Design Acceptance changes in colour, layout, elements can be changed based on the client feedback.

Before we progress to the next stage of the development process we need to achieve the Design Acceptance Milestone.

Reaching Design Approval means the acceptance of the website design as presented.

Deliverable: Acceptable Design (client dependant)

Milestone: Design Acceptance

Medical Website Content Process

Our approach is to offer personal responsive service with a focus on creativity. Our offer applies strategy and content to help our clients help more patients.

Research to understand your patient's needs & journey
Explain Processes
Design or modify your professional online platform
Create engaging content to improve awareness
Distribute your content to engage your audience
Drive traffic and more inquiries to your practice

Make the language simple
Answer Patients Questions
Establish Your Credentials
Educate or Support Patient Understanding
Build Brand Awareness

Stage 3: Content Writing

When the Sitemap and Navigation for the content is established a accepted, we start to create the content.

We create the content using our Content Methodology

Content Topics covered include:

Clinical Content Topics (symptoms, conditions, treatments, journey)
Doctor CV Page and Portrait Requirements
Non Clinical Pages Topics (how what where and why topics)
Advanced Pages

The content is drafted and added to the website and our clients are invited to review and edit the content before approval

Other elements such as images, and forms can also be proffered at this stage of the development process.

Deliverable: Draft Content to Client (3 Weeks)

Milestone: Content Acceptance

Web Development

The Website Development Step requires little further client input, until the site is presented for assessment and checks

Design submission to the HTMLisation team
Design built on Website Editor (CMS)
Create Content Scaffold & add Accepted Content
Add page specific Meta Data & SEO Content Structure

The Client is ask for any final inputs, notably to the content, but also we often have to wait for photos and other details.

Deliverable: Pre Live Website URL (3 weeks)

Milestone: Draft Website

Going Live Process

This is a critical stage and can take over 100 steps, many of these steps are summarised here - GO LIVE PROCESS

The process can be considerably more complicated depending on whether the website is new or a replacement website. Replacement websites can require more effort in creating redirects and links so the prior website's SEO rank is not destroyed.

Stage 4: Go Live Process

During this Step we require Final Approval for the Pre Live Website including design and content acceptance. To take your new website live the team:

Move the website files to a local live Server
Arrange your domain or require your domain login details
Point your Domain to the website server
Setup form forwarding to your required emails

If the website is a redesign, it is important to immediately map and 301 redirect all old website URLs to their new equivalent pages.

Normally, this process takes 24-48 hours to propagate over the web. For details view our SEO Go Live Checklist page

Deliverable: Live Website URL (client dependant)

Milestone: Website Live

A picture of a graph that says post live on it

Post Live SEO & Support

Once the new Website is propagated the SEO Team perform the following tasks:

Submit SiteMap.xml etc to Google
Add Google Analytics code
Add location to Google Maps (requires client response)
Submit the website to Directories and Showcases
Build basic Content Channels for Backlinking
Review page tagging and structure

For details view our Post Live Support and Submissions page

This process can take upto a month and involves hundreds of small and large steps and stages.

Deliverable: Visibility via the search engines

Milestone: Ongoing