A/Prof Beverly Fosh, Breast & General Surgeon Website Design
About A/Prof Beverly Fosh
A/Prof Beverley Fosh practises as a General Surgeon with a special interest in Breast and Surgical Oncology and is a Consultant Surgeon at Modbury Hospital.
A/Prof Beverley’s special interest is Breast surgery, for assessment, diagnosis and treatment of both benign and malignant disease, combining the best techniques of plastic surgery and oncology surgery to remove the cancer whilst maintaining the natural shape of the breast. She works closely in a Multi-Disciplinary Team with Plastic Surgeons, Radiologists, Oncologists, Pathologists, Radiotherapists as well as Breast Care Nurses and Clinical Psychologists to give a holistic approach of care to each patient with cancer.
Website Design Brief
Website Purpose
The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be
- patient focused,
- visually engaging and
- address patients’ needs and questions.
The website also needs to not only rank but also engage visitors looking for the practice’s services.
The website needs to help differentiate the practice services and ensure patients understand that A/Prof Beverley Fosh offers expertise and excellent service.
As well as reinforce the message that A/Prof Beverley Fosh offers a professional, caring, safe, and personalised service.
Target Audience
- The A/Prof Beverley Fosh offers a full primary health care service.
- Target patients are both male and female patients, of all ages
- The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).
Fonts, Colour, Logo
- No Logo
- Font - can be similar to those used on the existing website
- Colours - could be a little more vibrant
- Menu Tabs - functions
Layout
- Desktop and Mobile friendly fully responsive
- Clean and minimal like A/Prof Beverley Fosh’s recent draft
Top Zonal Design Elements
Header: (top LHS)
- LHS - Name
- RHS - Telephone Number + Icon
- RHS - Appointments + Icon
- RHS - Locations + Icon
