14 Ways to Attract More Referrals

14 Tactical Actions To Generate More Referrals

Here are 14 ways to get more patient referrals:

1. Target List

Create a referral program with a suitable list of referrals. Be sure to label your target list may be along the following lines

• Strong Referrers
• Occasional Referrers
• Past Referrers
• Never Referred

You may also want to tag the list by geography, referrer type, or other important metrics. Systematically build a lists profile using their online references. 

2. Thank Referrer

Capture all referrers and recognize and thank new referrers or irregular referrers. How your appreciation should be personalised, brief, and offer something useful. Sometimes a simple phone call or a handwritten note is good. 

3. Automate

Prepare standard correspondences and value-added responses. Automate these pre-set systems. This makes it easy, quick and consistent 

4. Outreach

There are many ways to open a conversation and leverage ongoing communication. Use technology like triggered email marketing, macro text expanders or video and create standard processes to communicate one to many people easily. Other outreach actions can involve alliances, associations and other networks. 

5. Patient Referrals

Offer patients who don't refer another way to make recommendations like case studies, online reviews, or being available to talk to future patients. 

6. Full Service

Ensure your referrers know your full scope of service, or how you can help them help more patients. How often do doctors assume their referrers and patients know fully what they do, e.g. a referrer may only refer Hernia patients to a general surgeon but not know he also performs bariatric procedures.

7. Make it Easy

Add a link to submit forms on your website and help referrers by answering common questions.

8. Inspire

Remind referrers why your special. Inspire confidence and lower barriers or risk for referrers. Where referrers are unfamiliar with you, let them know how remarkable or unique that may give them something to talk about, maybe along the lines of:

• What you do
• Your training and experience
• What happy patients are saying
• Possibly that 80% (or whatever) of your practice comes from direct referrals.

9. Value

Provide valuable content that helps your referral sources answer any question their patients may have. Make it something special for them to share.

10. Invite

Always have something to invite a referrer to or be part of. Talks, presentations, events, seminars or webinars on topics that may interest your referrers. Topics could include recent research, treatment news and trends, that can help them do their job better. 

11. Build

Consider your practice suppliers as partners. Make sure they're aware of who and how you help patients and understand how they can help you build your referrer base. 

12. Treat

Consider your patients as partners, too. Let them know you view them as important and tell them you hope they'll do the same with you. Give a referral or positive feedback to patients. It's one of the best ways to get one in return.

13. Social

Update your LinkedIn, Facebook Page, Google+ and other social profiles so they consistently reinforce your offer and why you are special. Use regular content updates to improve the quality of your social channels. Maybe connect or reach out to referrers via social channels.

14. Ask

It never hurts to be direct, simply asks for referrals. You’ll get a lot more referrals if your timing is appropriate and you directly ask. As you’re completing treatment with a patient, simply ask if they know anyone who would benefit from similar treatments.

Many Happy Returns

There is always a way to improve referrals and the above list is just an overview. 

Use these suggestions to jump-start your own idea generation and create a consistent referral process that works for your ideal target patients and your referral networks.

Be referable and focus on your ideal clients. Tap into your networks in a proactive way. By putting a referral system into place now, you are more likely to receive lead-boosting referrals throughout the year. 

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