10 Tips to Market Your Website Offline

Make sure your website address and Facebook Fan Page is on all printed office materials, your letterheads, brochures, office forms, business cards, invoices, statements and receipts.

Ensure all staff members have an email auto signature with website and Facebook fan page on all for email correspondence.

Refer to our Email Marketing for Doctors.

Post promotional signage throughout the office featuring website address with Like Us on the Facebook logo; Place notifications of your Facebook Fan Page address on all office communications and inpatient waiting for areas.

Include your web address in various marketing campaigns such as newspaper and television advertising, and radio scripts.

Phone system message script should include your website address for on hold and after hours calls. Let customers know that they can find information about your practice and services via the Internet 24 hours a day.

Train your staff to promote your website. Your staff knows your postal address, phone and fax numbers so make sure your web address rolls off their tongues just as easily. When potential clients call for information, ask if they have Internet access. If they do, encourage them to visit your web site for information and to Like Us on Facebook.

If you have public computers for clients, use your web address as a screen saver and set it to scroll across the screen when the computer is not in use.

Post useful content related to your specialty that is helpful and interesting to your patients, on your Facebook page. Updates on a Facebook page can include:

• Any changes to your practice
• New office hours
• Change of location
• News article about your specialty
• Update your new services
• Notice of a conference you’ll be attending
• Photos of your newly redecorated waiting room