SEO Makes Medical Websites Tick

Consider your website like your teeth.

You don't clean your teeth once a year, instead they require regular attention. By continual improvement, you help Google understand more about the how, who, what, where and why of your practice.   Improve On-Site SEO

Improve Keyword Targeting

Research Keywords

• Understand your audience 
• Understand their problem
• Understand searcher intent (Informational, Navigational, Investigational, Transactional -
• Visually map your patients journey
• Create curiosity & interest for target content

Prioritise Targets

List your keywords by order of priority

Continually Add Useful Content

• Add content that targets long-tail keyword phrases
• Revisit the basics
• What you do
• How you help
• Who you are
• Where you are
• Define your uniqueness
• Be clear and relevant
  

Promote your website

• Let everyone know about your website. 
• Encourage patients to search your brand
• Promote website as a tool for:
• Reference
• Booking
• Forms, 
• Resources
  

Add your URL to your 

• Business Cards, 
• Stationery, 
• Email Footers, 
• Signage, 
• Brochures, 
• Correspondence, 
• Message On Hold And 
• Anywhere People Can See You

Keep Website Up To Date

Change your website so that it is always up to date. Lots of small changes can help and can include: 

• Doctor Or Staff Changes, 
• New Technology, 
• New Processes, 
• Extra Content (case Studies, Before & After)
• Extra Locations, 
• Talks Given, 
• Meetings Attended 
• Events (record Speaking Events)
• Creare Videos & Podcasts
  

Technical SEO

Make sure your website is:

• Fast Load Time for Mobile & Desktop
• Ensure all images are optimised
• Ensure Metadata on every page is correct
• Maybe consider AMP (stripped accelerated mobile pages