Perth Obstetrics & Gynaecology Specialists Website Design

Perth Obstetrics and Gynaecology Specialist are situated at SJOG Mt Lawley and SJOG Subiaco. Our Specialist Obstetricians have admitting rights to SJOG Mt Lawley, SJOG Subiaco and King Edward Memorial Hospitals.

Providing excellence in maternity care since 2011, POGS provides Specialist Obstetrics and Gynaecology services in Perth. 

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that POGS offers expertise and excellent service. 

As well as reinforce the message that POGS offers a professional, caring, safe, and personalised service. 

Target Audience

• The general practice offers a full primary health care service. 
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• No Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Name
• RHS - Telephone Number + Icon
• RHS - Appointments + Icon
• RHS - Locations + Icon

Link to Website: https://www.pogs.com.au/