New Technology

On this page we post new technology ideas for your Practice, Medical Website & Medical Marketing

Claim Your New .au Domain for Australian Medical Practice Domain Names are available

Claim Your .au Domain?

By Mark Ryan • February 4, 2022

A “.au” domain gives your patients an address that’s easier to type and remember and stops someone else from snagging it. If someone else registers your “.au” domain they could take a chunk of your traffic with it. This could add to patient confusion. This post explains what the domain registration process is

WARNING: Facebook Changes

By Mark Ryan • October 13, 2021

Incorporating social media into your digital strategy is as important as ever, but if you’re still playing by 2021 rules, your results won’t be the same in 2022. That’s because Facebook recently announced a new algorithm that has changed the game. The change will significantly affect the exposure of your posts from your practice (business) page.

To Share or NOT to share

By Mark Ryan • July 28, 2021

Today, social media is a way of doing business. It’s part of marketing plans and communication strategies in just about any industry, including healthcare. There’s no doubt that there are many benefits to utilizing social media in your practice.

How Big Tech Sees in Health

By Mark Ryan • July 2, 2021

Silicon Valley is ramping up its health care ventures to profit from a vast and fast-growing part of the economy. Big tech is trying to remake healthcare. Tech giants such as Apple, Amazon, Microsoft and Google are moving into the business of keeping people well, a logical frontier.

Top 10 Apps for Doctors

By Mark Ryan • June 17, 2021

Mobile health is a rapidly developing factor in healthcare today and contributes to better and more efficient healthcare. With smartphones now becoming an indispensable part of life, an increasing number of doctors are taking advantage of mobile apps to improve their practice.

Hottest Medical Market Trend for 2021

By Mark Ryan • May 5, 2021

Build effective new patient engagement using Dynamic Personalisation. By using Video to address first-time website visitors’ questions, you are placing relevant content front and centre for your visitors.

Applied Technology Events

Learn Things You Should Know But Probably Don't

The first meeting you can come as my guest.

The key focus is on future trends and innovations that will affect your practice.
What will be covered in the Program?
Content is bespoke with 50% of learning covering something you should know - and 50% of your specific needs, projects and questions answered.
At a minimum during this year the program will cover:
Positioning yourself and your company as a thought leader
Developing your unique intellectual property
Expanding your professional network
Easy-to-use automation tools to boost your personal productivity
Reducing marketing costs while increasing high-quality leads
Creating new income streams and launching new products and/or services