Mid Coast Bariatrics Redesign

Website Plan

Dr Geoffrey de Lacy is a General Surgeon, specialising in Bariatric Surgery, with 20 years surgical experience. His practice Mid Coast Bariatrics caters to patients in Bundaberg West, Queensland.

The target patients are more female than male and tend to be younger than 40. 

The focus of the new bariatric website is to help improve the practice’s marketing performance, increased traffic, and improved engagement.

Website Design

The website needs to have a contemporary design that’s consistent and uncluttered.

The design and engagement need to be helpful, consultative and not a hard sell.

Website Content

The website content creation followed the normal Clinical and Non-Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website, we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.