Medical Website SEO Checklist
Medical Website SEO Checklist ๏ปฟ
What we offer as Basic Website SEO
Standard SEO
- Set up Google Search Console
- Set up Google Analytics
- Generate & submit a sitemap
- Create a Robots.txt file
- Check Search Console for manual actions
- Make sure that your website is indexed
SEO Tools
- Google Search Console
- Google Analytics
Technical SEO
- Leverage "Inspect URL" feature in Google Search Console
- Ensure your website is mobile-friendly
- Check your site's loading speed
- Make sure you are using HTTPS
- Check the page depth
- Check for duplicate versions of your site
- Use an SEO-friendly URL structure
- Check canonical tags
Technical SEO Tools
- Google Search Console
- Google Analytics
- Google PageSpeed Insights
- Google's Mobile-Friendly test
- Site Audit Tool
- Structured Data Markup Helper
- Merkle Schema Markup Generator
On-Page SEO
- Check & fix duplicate, missing & truncated title tags
- Find & fix duplicate, missing meta descriptions
- Find and fix multiple H1 tags
- Add title & meta tags, and page content
On-Page Tools
- Content Audit
- Topic Research
- SEO Writing Assistant
Off-Page SEO
- Link to Google Maps (where verified)
- Build out Google Three Pack
- Implement Google Local Schema
- Link to existing Social Channels
- List to Hospitals, Colleges and Associations
Off-Page SEO Tools
- Build out Google Three Pack
- Implement Google Local Schema
- Link to existing Social Channels
Technical SEO
- Ongoing review of above
- Find & fix crawl errors
- Regenerate & submit a sitemap after changes
Technical SEO Tools
- Google Search Console
- Google Analytics
- Google Search Insights
- Google's Mobile-Friendly test
- Site Audit Tool
Advanced SEO Checklist
Adv On-Page SEO
- Organise topic clusters
- Find & fix keyword cannibalization
- Update outdated content
- Optimise images for SEO
- Improve content readability
SEO Tools
- Content Audit Tools
- Topic Research
- SEO Writing Assistant
- Bing Webmaster Tools
- Yoast
- Dynomapper
Ongoing Technical SEO
- Ongoing review of above
- Find & fix crawl errors
- Identify & fix broken links
- Find & fix orphaned pages
- Add structured data & FAQ Schemas
- Regenerate & submit a sitemap after changes
- Improve title & meta tags, and page content
- Run a content audit and prune content
Technical SEO Tools
- Google Search Console
- Google Analytics
- PageSpeed Insights
- Google's Mobile-Friendly test
- Site Audit Tool
- Structured Data Markup Helper
- Merkle Schema Markup Generator
More Keyword Research
- Identify your competitors
- Conduct a keyword gap analysis
- Find your main 'money' keywords
- Find long-tail keyword variations
- Find question keywords
- Analyse the intent of pages that rank
- Create a keyword map
- Prioritise by search volume & keyword difficulty
Keyword Tools
- Keyword Tool like Keyword Surfer
- Google Ads
- Topic Research
- People Also Ask
- Answer The Public
Off-Page SEO
- Set up and optimise Google My Business
- Set up Bing Webmaster tools
- Setup Link to Google Maps (where verified)
- Extend Backlinks to all Social Channels
- Build Listings Links from Local Directories
- Analyse your competitor's link profile
- Conduct a link intersect analysis
- Steal your competitor’s broken backlinks
- Leverage Digital PR
- Implement the Skyscraper technique
- Turn unlinked mentions into links
Off-Page SEO Tools
- Backlink Audit
- Backlink Analytics
- Backlink Gap
- Link Building tool
- HARO
- Prowly
- Google My Business
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