What is a Medical Website Audit?
A website audit of a doctor’s website is an examination of page performance. When was the last time you gave your website a checkup?
Why Consider Healthcare Check Up for your Website?
If you are not regularly improving your website, or considering either a marketing campaign or a redesign, it is important to understand your current search engine optimization (SEO) effectiveness.
Auditing your website can determine whether or not it's optimised to achieve your traffic goals, and if not, how you can improve it to increase performance.
This post can act as an Audit Checklist to make sure your website is primed for maximum SEO and conversion results.
Medical Website Audit Benefits
Marketing Benefits include:
Website Performance Optimisation
- Inspects the robustness of the technical framework and infrastructure,
- Assess how friendly your website and content is to search engines,
- Determines how easy it is for users to navigate and intuitively find content on your website
Search Engine Optimization
- Identify any missed SEO opportunities
- Remedy any content pitfalls or SEO issues (keyword stuffing, anchor text matches links)
- Refocus your SEO efforts on patients first and search engines second to avoid misguided SEO practices
Conversion Rate Optimization
- Re-evaluate your website's lead generation and conversion effectiveness
- Find previously overlooked opportunities to convert visitors into appointments
- Identify deficiencies in your landing pages so you can optimise them to boost conversions.
Medical Website Assessments
The Assessments to achieve the above benefits consider these:
Website Performance Assessment
- Users Navigation - list pages to evaluate usability, visitor first design, overall navigability. Can patients easily find what they're looking for and how likely would they convert?
- Value Propositions - easily accessible, simple yet intuitive design and page layout aren't too cluttered or void of internal links altogether.
Website's Speed
- Reduce any large page sizes or long page load and server response times, image, CSS to improve your site speed.
- fast-loading and optimised pages will lead to higher visitor engagement, retention, and conversions.
Medical Website SEO Assessment
Doctors' website performance is crucial to holding onto visitors,
Website Content Quality
- Audit the content for valuable and detailed information about a particular topic
- Ensure content is answering your target patients questions or supply with appropriate resources
- Help patients understand what to do next?
Website Optimisation
Make sure all web pages follow on-page SEO best practices.
- Review basic on-page SEO elements like URLs, page titles, meta description, and copy.
- Learn which keywords are giving you the biggest gains in traffic and leads?
- Assess keyword performance within your content strategy.
Medical Website Conversion Assessment
Optimised calls-to-action (CTAs), medical offers, and landing pages can play roles in the performance of your website. They can capture prospective patients' information that can be followed up. Examples can include downloads on landing pages, forms, quizzes and calls to actions.
Technical Assessment
Once you've addressed the three primary goals of a website audit a technical evaluation should be performed.
Mobile First Websites for Doctors
Is it a mobile-friendly website, Google ranks your mobile website first and most visitors find you on their mobile
Technical Error Free
An Audit should quickly highlight any errors, while often hidden, technical errors can undermine a website searchability. Errors can include Broken links, Duplicate data and tags
Optimised URLs
Excessive length, keyword stuffing, barriers to search engine indexing
Too Much JavaScript?
Search engines have challenges reading and accessing these, which could prevent your site from getting indexed.
Is Your Site Structure Optimised for Search Engines?
Your site structure is optimal for search engines. If pages on your site are not internally linked to from other pages on your site, those pages are less likely to be indexed.
Are You Defining How Your Web Pages Are Crawled and Indexed by Search Engines?
This can be done through various methods that include everything from robots files and tags, to sitemaps. These measures are a way for you to guide search engines toward your website's most useful content.
Robots Files or Tags
The robots meta tag controls how an individual page is indexed and served to users in search results. The robots.txt file allows you to specify how you would like your site to be crawled.
Public and XML Sitemaps
The website’s Sitemap is for search engines to review pages that get added to your site, all in one place. It offers an opportunity to tell search engines what pages on your site you want to be crawled and indexed.
Canonical Content
The canonicalisation of your website content helps to control URLs appearing in search results, and reduce issues related to duplicate content.
Free Site Audit
Website audits aren't easy, especially if you're not totally tech-savvy. We can perform a Site Audit for Free and make recommendations based on the findings.
