Hip Knee Shoulder Surgeon Website Redesign

Website Plan

Dr. George Kirsh specialises in arthroscopic and replacement surgery of the knee, hip and shoulder. Computer navigation of joint replacement has been his long-term passion, being one of the founders of this technique in Australia over 15 years ago, and he now extends that into the use of robotics. He has been a Visiting Medical Officer at Bankstown Hospital for 28 years and at St George Private Hospital since its opening over 20 years ago.

His target patients has a broad spectrum of joint and tendon conditions relating to his three areas of focus and most patients he attends to have age-related degenerative conditions.

The purpose of the new orthopaedic surgeon website redesign is to position his practice as a contemporary progressive practice in an emerging competitive environment.

Website Design

The website needs to have a contemporary design that reflects a progressive practice, uncluttered and consistent.

The website colors will follow the logo design

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His content was also reviewed for improved optimisation.



Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained.