Doctors & The Google Results Page
How To Get Google Sitelinks?
What are Sitelinks?
Sitelinks appear on Search Engine Results pages (SERPS) when Google search users are searching for services like “orthopaedic surgeon Sydney” or “incontinence Melbourne”. They also appear for name searches.
Google’s Sitelinks search box highlights webpages’ internal search function. It’s triggered by a query that directly names a website.
How Do You Get Sitelinks?
Not all websites have Sitelinks, however. Google only allows sites with enough authority to use it.
Gain Google Authority (GA)
Google Authority is not necessarily about traffic numbers, it is more like trust. It is earnt over time.
To improve your GA rank tends to follow the sum of many functions, these include:
- on-page SEO,
- patient engagement and
- brand or name promotion
Local Search Schema
Even if your website qualifies through competitive organic traffic and gains in Google Authority, you still need to take another action in order to benefit.
Google needs to see clearly the right Local Search Schema. This is structured information about your practice that streamlines your website’s search engine integration.
Other nice to have elements are Google Webmaster Tools and Site Search links.
