Marsden Eye Specialists Website Design
About Marsden Eye Specialists
Marsden Eye Specialists' Eye Surgery Centre is a purpose-built day surgery unit designed and equipped exclusively for eye surgery. We specialise in Laser LASIK Eye Surgery, Cataract Surgery, Glaucoma Surgery, Eyelid and Oculoplastic Surgery, Strabimus (squint) Surgery, Pterygium Surgery and Corneal Surgery.
They have nineteen fully trained and experienced ophthalmologists - Dr Ross Fitzsimons, Dr Jennifer Arnold, Dr Lee Koh, Dr Simon Liew, Dr Ashish Agar, Dr John Byrne, Dr Gavin Stringfellow, Dr Kwon Kang, Dr Nick Saad, Dr Raf Ghabrial, Dr Alan Luckie, Dr John Chang, Dr Helene Cass, Dr Terence Tan, Dr Carolyn Ross, Dr Edwin Figueira, Dr Nirosha Paramanathan, Dr Parth Shah and Dr Samuel Dance.
Marsden Eye Specialists are located in three separate locations Parramatta, Castle Hills and Penrith for your convenience.
Website Design Brief
Website Purpose
The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be
- patient focused,
- visually engaging and
- address patients’ needs and questions.
The website also needs to not only rank but also engage visitors looking for the practice’s services.
The website needs to help differentiate the practice services and ensure patients understand that Marsden Eye Specialists offers expertise and excellent service.
As well as reinforce the message that Marsden Eye Specialists offers a professional, caring, safe, and personalised service.
Target Audience
- The general practice offers a full primary health care service.
- Target patients are both male and female patients, of all ages
- The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).
Fonts, Colour, Logo
- No Logo
- Font - can be similar to those used on the existing website
- Colours - could be a little more vibrant
- Menu Tabs - functions
Layout
- Desktop and Mobile friendly fully responsive
- Clean and minimal like Marsden Eye Specialists' recent draft
Top Zonal Design Elements
Header: (top LHS)
- LHS - Name
- RHS - Telephone Number + Icon
- RHS - Appointments + Icon
- RHS - Locations + Icon
