Dr Bradley Seeto Website Design

Dr Seeto completed his medical degree at the University of New South Wales in 1995. He was selected for advanced training in Orthopaedic Surgery by the Australian Orthopaedic Association, and was admitted to Fellowship of the Royal Australasian College of Surgeons (FRACS) in 2004.

Dr Seeto spent a further 12 months obtaining international orthopaedic experience in knee replacement and sports medicine at East Surrey Hospital in the United Kingdom and at the Pellenberg Orthopaedic Hospital in Leuven, Belgium.

Dr Seeto has performed over 2,000 mainly knee procedures.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be 

• patient focused, 
• visually engaging and 
• address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services. 

The website needs to help differentiate the practice services and ensure patients understand that Wakefield Orthopaedic Clinic offers expertise and excellent service. 

As well as reinforce the message that Wakefield Orthopaedic Clinic offers a professional, caring, safe, and personalised service.

Target Audience

• The general practice offers a full primary health care service. 
• Target patients are both male and female patients, of all ages
• The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS). 

Fonts, Colour, Logo

• No Logo
• Font - can be similar to those used on the existing website
• Colours - could be a little more vibrant
• Menu Tabs - functions

Layout

• Desktop and Mobile friendly fully responsive
• Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

• LHS - Name
• RHS - Telephone Number + Icon
• RHS - Appointments + Icon
• RHS - Locations + Icon

Link to Website: https://www.drseetoknee.com.au/