Brighton Beach Medical Centre Website Design
About Brighton Beach Medical Centre
Brighton Beach MC wants a website redesign principally for two reasons. Firstly to be optimised and adaptive for mobile devices and secondly to attract more new patients in a more competitive market.
The new design needs to be patient focused and answer patients' questions around their practice services.
The website also needs to support the patient's sense that Brighton Beach MC is the right choice both professionally as well as showing a friendly, caring local, service solution.
Target Audience
Brighton Beach MC wants the practice focus on general family healthcare, and in particular women’s health cut also on the care plans as nominated on page: http://www.bbmc.net.au/services.html
Purpose
The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.
Fonts, Colour, Logo
- Font - san serif consistent throughout the website
- Logo - as exists
- Colours - need to reflect the branding of in the logo ie summary, light and beachy
- Menu Tabs - suitable colouring
- Not too many colours or tonal variations
Layout
Clean simple layout with a few key messages and zones on the home page. Brighton Beach MC likes the clean contemporary design of I like the openness of the design http://www.doctorondemand.com/
Above the Fold maybe use
Top Zonal Design Elements
Header: (top LHS)
- Logo: n/a
- Name:
- Tagline:
Header: (top RHS)
- Telephone Number
- Book Online (with icon)
- Practice Locations (with icon)
These Buttons should be all above the menu
Menu
Menu: Home | Practice | Our Services | Care Plans | First Visit | Contact
Gallery Slider Zone:
- Images in situational roles and families, women, older people
- The Gallery should have a simple headline, sub-head and more butto
Above the fold
- Ke foci should be repeated in icons below the gallery with five icons -
Floating Call to Action Buttons (RHS)
- like those used oclinic.com.au
Who We Serve
- Target - young families, older people, women etc
About Brighton Beach MC
- CV page link
- Great photo
Patient Care
- Brighton Beach MC’s patient journey
Next Band Icons
- First Visit, Patient Forms, First Visit, Open Hours, Appointments, After
Hours, Vaccinations
Credibility Bar
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Footer Zone
- Footer Zone
- Menu summary,
- Website search
- Locations Map
- Social icons
