Integrate Your Social Media Marketing
One piece of content that answers a patient’s question is what most practices should focus on. But don't stop there.
Content that is well written or in a video, infographic, GIF or email form should not be wasted. To maximise its value it should be distributed to as many channels as are available. These channels can include your Blog, Twitter, Facebook, Pinterest, Google+, YouTube and more.
By integrating your content with your social media plan, you increase your messages readership, fellowship, and value for both prospective and existing patients.
3 Ways To Integrate Your Content
Here are 3 steps to integrate content and social media plan.
1. Choose Your Channels
Decide which platform(s) to use. You’ll want to post where your audience is and where you’ll get the most traffic. Facebook has the broadest audience. See our blog for more information on most used social media platforms.
2. Schedule Your Content
Plan ahead. Plan a couple of months ahead so you can take advantage of the upcoming holidays or any events that may be trending on social media platforms.
3. Use Hashtags
Use hashtags. Publishing a related blog post or sharing an article will likely get more visibility in social media when those topics are trending. More information about hashtags is in our blog.
Your Practice Online can help you post to your social media accounts. If you want to take your social media presence to the next level, we can create a customized, content plan for your business.
