This Medical Case Study page includes common case studies. Case Studies are one of over 40 non clinical medical website page templates we can offer. To access our case Study Guide please contact us here - CONTACT

Medical Case Studies

Why Use Case Studies?

Patient's love stories.

They are excellent for credibility, engagement and conversion.

Case studies don't have to be boring.

Case Studies enable the patient or family member to understand in overview form what to expect from your practice.

Benefits of Medical Case Studies

The benefits of case studies and patients stories are they:

Easily engage visitors

Tell a story to maintain attention more than facts

Resonate emotionally and bridge the trust gap

Emphasise a problem or solution as a human story

Showcase your service in a real world setting

Offer transparency and increase trust

How to Create a Case Study That Works?

Case Studies can address uncertainty by helping a visitor process their thoughts logically.

Case Studies need to be consumed and understood by their target in 30 seconds, brevity is best. They need to answer questions like:

Is the doctor right for me?

Will the solution work for me?

Will surgery work for me as well as I want?

Does the solution justify its cost?

How long will it take to get a result?

Should I trust this practice?

Types of Case Studies

Type	Detail	Format
Before, During & After	Journey with pictures	Text & Images
Comparison Tables	Factual Data Driven stories	Text & Images
Galleries	Lots of happy images	Text & Images
Success Stories	Problem and Solution	Text & Images
Patient Stories	Gratitude and Feeling	Text & Images
Testimonials	in patients own words	Text, Image, or Video
Reviews	Excellent and Authentic is posted publicly	Text, Image, or Video
Demonstrations	Canned presentations	Text, Image, or Video
Celebrity Endorsements	Where appropriate, very effective	Text, Image, or Video

Depersonalised Case Studies

Whether by convention, regulation or your patients sometime an ‘unnamed’ patient case study or patient story is more than acceptable.

As a well structured case study will address many of the benefits previously stated

Personalised Case Studies

Choosing case study candidates, especially for sensitive patient journeys like plastic surgery or bariatrics can be a sensitive conversation. However, many clients have achieved this. To identify patients who:

Are happy to celebrate their outcomes
Have a good stories with unexpected or topical switchers
Represent your ‘ideal patient profile’ age, demographics etc
Are willing to supply before and afters
Will allow the practice to post the story on websites, social media or review websites

Identify Ideal Patients

It maybe useful to identify them early often it is harder to contact past customers and ask them to participate.

Sometimes offering expanded value before asking them to participate, but just because you’ve decided that you want to create a case study using your new customer doesn’t mean you should ask them right away.

Appealing to some patients sense of celebrating their journey or recognising their success is enough

Case Study Questions

About The Story Hero

Sometimes introducing the patient in summary is a nice introduction. Some profile questions can include:

Name, Age, Married, Children, Occupation (builder, mother etc), Benefit or result (how your patient benefited use numbers in description is also great.)

Easy Case Study Format

Before - Before you start, you need to outline the problem your patient is facing and know the specific outcomes. Below is a list of open questions you may consider but try to keep it simple:
During - Often the procedure or treatment is better understood by the doctor, but if the patient has explicit recollections they bring authenticity to the story
After - This is the most important and is often where a case study should start and the before and during steps should follow.

Below are questions or points for scripting a Before,During and After Case Study

Before	During	After
Patent experience before the service	Reveal the plan or agreed approach	How much and how quick did I lose?
How did you feel before losing the weight?	What worried before the procedure?	What is different about my eating habits and life?
Outline the problem or challenge faced -	How were my concerns handled?	Their Results With Your Product/Service
Explain the challenges faced or pain point	Solution/Implementation/Process Benefits	What has changed to my life & eating?
How my weight affected my life?	Use data to building credibility	How has it helped you to overcome the challenges you had before
How did the problem affect my family life?	Use quotes to add insights or reinforce benefits	What can you do now?
Explain the patient symptoms, original discovery or why he saw his GP	Define the results or outcome	Initial prognosis
Outline Initial Diagnosis and stage of disease	Use quotes to validate the story	Early recovery and challenges
Possibly cover the patient concerns and how they were handled	Use pictures to validate the story	6-12 months after
Three points of frustration you faced.	How easy or hard was it to get started?	Post-cancer lifestyle overview
What drove you to take action?	Other experiences with the service	How is it different than other alternatives you’ve tried?
What was the big a-ha moment when you decided you needed to try something new?	How quick and how much weight did I lose?	What were my clothes size changes?
What is your ambition in life?	Explain briefly the course of Treatment taken (Surgery, Oncology etc)	What is your favourite feature? Why?
What were the top reasons you chose to take action?	Maybe include complications	Tell me about the most positive experience you’ve had using this product/service. (Probe for specifics)
	Post-surgery treatments	Other feedback